Written by Samantha Cee
QueensLyfe Cosmetics was founded by Gina Hepburn. Born and raised in Connecticut. This brand was created to encourage people to challenge and defy traditional beauty standards. Gina wants people to express their individuality through her products. Her daughter inspired her to create Queens Lyfe Cosmetics and Gina and her family continues to be her motivation to bring this business straight to the top. Originally started by making lipsticks in her kitchen for fun with her daughter, she then got the wonderful idea to monetize and start a brand that people can relate too. Gina's goal is to bridge the gap between high quality and affordability. Our products are affordable for anyone who is a makeup enthusiast. Her brand offers a range of different makeup products that are bold and vibrant in color and will accent any skin tone. Take a look at our exclusive interview with the rising beauty brand below!
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"I created this brand to encourage people to challenge and defy traditional beauty standards."- CEO Gina Hepburn
Fashion Gxd Magazine : How did the idea for your business come about?
Queens Lyfe Cosmetics : The idea came about from my teenage daughters love for makeup. She is really into cosmetics, so we wanted to create our own vibrant colors. We started doing it for fun and charity events, then I got the crazy idea to start a brand.
Fashion Gxd Magazine : How do you find people to bring into your organization that truly care about the organization the way you do?
Queens Lyfe Cosmetics : I have been honored to come across some real passionate people who go hard for QueensLyfe Cosmetics. I look for down to earth and open minded people who don't mind wearing indie brand cosmetics, and then I let the quality of my product do the talking. My #1 brand ambassador started as a customer, now she is like family.
Fashion Gxd Magazine : What three pieces of advice would you give to other children who want to become entrepreneurs?
Queens Lyfe Cosmetics : 1. I would tell them to do their due diligence and research their industry until they have gathered more then enough information to stand on concretely. 2. Make sure your product is of good to high quality. if people don't like it, all they can say is they don't like it, but they can't never say it's garbage quality. 3. After you succeed to help someone else with starting their own journey in entrepreneurship. Always pay it forward.
Fashion Gxd Magazine :If you had the chance to start your career over again, what would you do differently?
Queens Lyfe Cosmetics: I would have went straight into entrepreneurship rather then becoming a nurse. I gain so much more life fulfillment from being an entrepreneur.
Fashion Gxd Magazine :What would you say are the top three skills needed to be a successful entrepreneur ?
Queens Lyfe Cosmetics: 1. Proper financial management, 2. the ability to take constructive criticism, and 3. the ability to accept rejection without giving up on your dreams or goals.
Fashion Gxd Magazine :What have been some of your failures, and what have you learned from them?
Queens Lyfe Cosmetics: Being gullable and naive . I have learned that when your trying to grow there will be people out there waiting to pull you down. I put a more logical thought process into all my business decisions now.
Fashion Gxd Magazine : How many hours do you work a day on average?
Queens Lyfe Cosmetics: about 15 hours faithfully
Fashion Gxd Magazine :Describe/outline your typical day?
Queens Lyfe Cosmetics: Get up at 7:30 hit the day job until about 4pm, then I come home to manage and fulfill by businesses requirements. I spend my entire evenings fulfilling orders, making product, and handleling whatever needs to be done. I work my business 7 days a week.
Fashion Gxd Magazine : How has being an entrepreneur affected your family life?
Queens Lyfe Cosmetics: It has actually been really good to my family life. It has brought my mom, my sister and I closer. We all travel and verbs together.
Fashion Gxd Magazine :What motivates you?
Queens Lyfe Cosmetics: The thought of one day being able to take care of my family with no worries. I am determined to pay off my parents house, so they can enjoy retirement.
Fashion Gxd Magazine: How do you generate new ideas?
Queens Lyfe Cosmetics: I look to my customers, I get their feedback on what they would like to see from QueensLyfe Cosmetics. Also my daughter helps me brainstorm a lot.
Fashion Gxd Magazine : What sacrifices have you had to make to be a successful entrepreneur?
Queens Lyfe Cosmetics: I had to sell my home, it was either crank out money for an expensive mortgage or take that money and invest in my brand.
Fashion Gxd Magazine : Where you see yourself and your business in 10 years? 20 years?
Queens Lyfe Cosmetics: 10 years: QueensLyfe will be sold in stores all over the globe. We will be a globally known and respected brand in the cosmetic industry. 20 years: My daughter and grandchildren will be continuing my legacy and QueensLyfe will be going strong.